Internet Marketing & Social Media Services
Looking for internet marketing or social media services? A website alone is not enough. Once your website is online, and ideally before, you must have and maintain a strong online social media presence. In other words, you need to be interacting frequently and consistently on the social media sites. Participate in social media as often as you can.
As long as you are consistently adding relevant content across social media, and you are not using black hat techniques, the more time you spend with social media, the better. Of course, be sure to use this opportunity to maximize your social media marketing at the same time.
Internet Marketing Helps To Create A Persistent Presence
Internet marketing includes any type of marketing you do online, or offline to improve your online presence. In actuality, everything we post on the Internet can help or hurt our online presence. Even if something appears to be deleted, in reality, the Internet has no delete key. Just think to yourself each time you post on the Internet, “Should I have posted that?” and, “How does that post help market my business, and myself professionally?” Be careful to think before you post.
Do not let all the hard work you did to build up your online reputation be negatively affected by something you posted and did not think through. Working online damage control is no fun and usually not very effective. The right internet marketing efforts can leveraging the search engines and impress your audience, and having a solid online strategy is something that every business owner should continually pursue and improve.
Internet Marketing & Increasing Your Online Presence
In regards to your online presence, internet marketing is the process of how you communicate the value of your products or services to your potential customers. You communicate the value of your products or services through your website and other social forums like social media and email. For some, marketing is more about marketing a person. For others it is about marketing a product or service. A complete and effective online internet marketing strategy must factor in, and consider, your website, your products and services, what others say about you, your portfolio, your business reputation and your character.
Be sure to market all the components that make up your total package. Internet marketing is a combined effort and to maximize the results it is best to pursue a strategy that covers the effects caused by these overlaps and combinations. To market yourself online there is no vacuum that separates the results of each component effort. Everything you can market should be thought of and strategized as one overall effort. If you are a business owner that is well know by your personal name, be sure to capitalize on that name popularity on your website and throughout the social media sites.
Also, be sure that your personal Internet posts do not overlap into your business presence, unless an intentional decision. Being too personal can dilute your professionalism yet, depending on the business field not being personal enough could also be detrimental. Focus on finding ways to use personal presence to increase your corporate online relevance.
Want to find out more about internet marketing? We offer social media training to help teach you the basics of how to leverage the social media sites to increase your online relevancy. We offer initial social media consultations at no charge. Contact us with the details for a free consultation.
SEO Is A Type of Internet Marketing
Is SEO a type of internet marketing? Yes! From a website perspective, structuring a website’s coding to talk well with the search engines can be considered a type of search engine marketing (SEM). Search engine optimization (SEO) is marketing that is specifically targeting the search engines. There is much more to marketing than SEM and SEO but from a beginner’s perspective just think of SEO as a type of marketing. Learn more about search engine optimization and why it is important on our SEO Services page.
Internet Marketing Has Changed
Internet marketing trends are not static. They can change, and sometimes they do so quite dramatically. It used to be that all new businesses would place an advertisement in the local yellow pages. Back then, if businesses did any advertising at all, the local yellow pages effort would be considered a standard business move and normally would pay off nicely. In today’s world, notice how the paper business directories have gotten thinner and thinner each year? How many paper “yellow pages” have you used to find services in the last year? Times have definitely changed and business owners must change with them to keep up with the internet marketing trends of today.
It is a just a fact that businesses need to advertise online to realistically compete. One of the best ways to advertise online is to build your own website. Building a website is one of the most cost effective internet marketing efforts you can achieve for your business. They are the perfect forum to advertise your products and services and interact with potential clients. The return on investment is quick and, and unlike flyers and mailing advertisements, your website is out there forever.
There are a lot of ways you can incorporate and overlap your marketing efforts with your website. Not only is a website an affordable return on investment, it creates a structure and forum to strengthen future advertising and builds strong credibility.
Search Engines Are Our New Directories
In 2015, instead of using old paper directory indexes, consumers are searching for things using the major search engines. They are clicking on products and services they see in the sidebar advertisements of Google, Amazon, Facebook, and other online platforms. Consumers and businesses are sending and receiving tweets of information constantly updating them on events, specials and even offering coupons and contest entries. Today, the way we market to consumers is with instant information access at our fingertips.
We still construct billboards on the sides of our roads and highways advertising all sorts of services and products. Now we have digital billboards too, our websites and social media forums. Our digital billboard directories are the search engines and most people use the search engines on a mobile device instead of a desktop computer. To be found in the search engines directory, we must appear relevant. The more relevant, the higher the rank in the search engines. Without a high rank in the search engines, the website may as well not exist. Most people do not browse past page one or two of the search engines results, so you need to rank as high as possible to be found.
Most businesses realized long ago that the Internet is the best place to advertise and be listed. Internet advertising is necessary for all businesses to flourish and it is definitely here to stay. If done properly, internet advertising can be quite profitable, create relevancy and gain you higher search engine rank at the same time. Without a high search engine ranking your online competitors will pull ahead, no question. Get on board and start working on raising your rank in our new directories, the search engines.
We offer search engine optimization and internet marketing training topics. Contact us and let us know how we can help!
Social Media Participation Is Crucial To Internet Marketing Success
For most every business owner and anyone that wants to create a strong online presence, we advise you to set up your social networking sites. The popular social media sites you want to be on are Google+, YouTube, Facebook, LinkedIn and Pinterest, at a minimum. At One Stop Tech Shop, we offer social media services and social media training, as social media interaction is key to creating high online relevancy. We can help with your posts and interactions and cover the gaps when you do not have the time to post.
On the other hand, we highly suggest that business owners participate in their own social media sites to some extent since this is the best way to understand the advantages of high social media interaction. Inter-meshing business owners in social media efforts gives them a better understanding of the effects of social media and how to leverage social media to their advantage.
Many clients say they do not have time to interact on social media. The bottom line is that you have to make time. It is simple – this is how you raise your relevance. You have no other choice. Find the time and work it into your normal schedule. Less than one hour per week is a good start and realistic goal. Once you make you social media participation part of your routine, it will be much easier and will not seem so much like a chore.
A lot about achieving business success is accounted to structuring your work week effectively, to spend minimal time on the efforts that will bring you maximum return on investment. Your online success works the same way. You must dedicate the time to do the necessary things, usually in priority of some logical order, even if that logic is what gives you the most bang for your buck. So, it is what it is – just find a way to do it! Once clients realize the power of social media we usually see a increase in their use of social media.
If you are in need of some social media training, contact One Stop for a Free initial consultation.
Connecting Social Media To Your Website
One of the things you can do to increase your search engine ranking is to use a technique called backlinking. Backlinking is simply a term to describe website links that go to, or come from, a web page or post. Of course, backlinks create and ease navigation but they are much more important in terms of SEO. The number and credibility of backlinks is an important factor in determining search engine ranking. There are lots of offers out on the Internet for quick fixes, offering to build you backlinks for a cost. This is a black hat technique and is highly suggested to avoid. Black hat techniques can hurt you in the long run, some with even harsh enough penalties to black list a website from appearing in the search engines at all. Be careful to not fall for these unprofessional schemes. Remember, if it seems too easy or too good to be true, it probably is not.
We know that the technical stuff can be confusing but do not let your frustrations cause you to let down your guard. Allowing One Stop to handle your web services and social media efforts enables us to maximize the backlinking technique on your websites the proper way, using white hat techniques. White hat techniques follow the rules and build relevancy that stays with you forever.
One Stop offers these marketing and social media services to help market your website, increase your online visibility and strengthen your online presence. Our social media services and social media training can be used in conjunction with our web design services, or they can be used separately. Contact One Stop for help with your website and other online social media efforts.